AI Assistant Erin
Provides real-time, personalized financial support, streamlining transactions, account management, and customer service for an efficient and secure user experience.
Track & keep eye on finance
Tracking expenses, measuring day to day, month to month, year to year spending. Keeping a close and calculated look on your finance at all times.
Clean mobile experience
AmeriBank delivers a seamless mobile experience, combining intuitive navigation with fast, secure access to financial services, ensuring convenience.
Project Details and Foundation
Project details
Archetype – Bank of America
Project type – UX/UI Redesign
Category – Fintech
Date – Aug 2024
Foundation
As dedicated users of the original application, we identified several challenges that required attention. While the app offers innovative and unique features, we recognized significant opportunities for improvement in key areas. Through an astute evaluation of the mobile experience, we pinpointed a series of issues that, as software engineers and designers, we found essential to address for enhancing overall functionality and user satisfaction.
Intelligent Assistant – Erin
AI-powered chatbot, designed to enhance banking experience. It assists with account inquiries, transaction tracking, and personalized financial advice in real time.
Chatbot provides quick, secure, and reliable solutions, ensuring seamless interaction and efficient support.
Mobile Experience
AmeriBank is a cutting-edge revolutionary mobile banking, offering a seamless, intuitive platform for managing finances.
The app integrates personalized banking solutions with innovative tools, delivering an unmatched, efficient user experience that keeps pace with the demands of modern financial management.
The ultimate goal
Our approach is focused on creating user-centric designs that are both distinctive and enduring. Prioritizing intuitive navigation over superficial aesthetics, we tackle complex usability challenges to deliver seamless experiences.
To guarantee ease of use, we actively immerse ourselves in the user perspective, continuously refining and iterating on our concepts to ensure they meet real-world needs while maintaining a high standard of functionality and design longevity.